The Band BL8ant Featuring EinStud the Compusician


ComScore

Monday, February 13, 2006

Virtual Continous CD (VCC or VCCd) is an idea for music enthusiasts to explore. The idea is given free to the public domain and can be explored and profited by anyone who develops it. No credit is necessary to the conceptual inventor, Gary Ruff (aka Compusician).

What is the Vcc? A band places a Virtual Disk for sale on their website. It looks like a CD, but it is "Virtual". Nothing is ever shipped. However, the songs are downloaded to the users Virtual Cd they have on their mp3 player. The Cd never runs out! As a matter of fact, the idea is like this. Example: You buy a Vccd from the Rolling Stones (let's say they are just starting out and you like their first song). The initial album might have 10 songs on it and the intial cost is only 5 dollars! But in addition to that small reduced cost, you will be the first every month or so to get the newest Stones song added to your Vcc. This way the artist can sell one song at a time, has a guaranteed sale (each automatic download is only $1.49) and can grow his fan base. Like "BMG music club", the Vcc user must agree to 6 auto downloads over the next year.

Now, as an added advantage...the Vcc owner (The Stones in this case) may have more than one song, but these will be bonus songs (and why not throw in some advertising for Coke or Budweiser on these bonus songs...this way when they are stolen, the advertiser will love the fact that the message is getting out, AND will pay more to have the product placement in the bonus Stones Song). I think it might be good to guarantee the Vcc user that never will they be automatically charged for more than 1 song per month.

There it is world! The newest way the next generation will be enjoying music! The "Next Wave"! Let me know how this business model works for your company, and don't forget the little guy who will be making music in their homes! It is the next and newest big fad (I use Magix Music Maker). Peace Out! -The Compusician

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